July 1st hasn’t passed yet, but many landlords are already thinking about the next rental wave. If you’re among those who will have units available at the end of summer, know that a carefully crafted listing can make all the difference—especially if you’re targeting student renters.
With college and university sessions starting in late August or early September, now is the perfect time to stand out to students searching for housing. Here are the key elements to highlight in your listing to catch their attention.
Clear photos that speak for themselves
Before reading the description, potential tenants form their first impression through the photos. That’s why it’s essential to post well-lit, well-framed images that show all the main rooms. Don’t forget to include common areas, the kitchen, and the bathroom.
If the unit is furnished, don’t hesitate to show it. That’s a big advantage for students looking for a quick and easy move-in.
Mention proximity to educational institutions
Students look for housing within reasonable distance of their college or university. In your listing, specify which schools are accessible, and if possible, include walking, biking, or public transit time to get there.
For example, you could write “10-minute walk from Cégep de Rosemont” or “Two metro stops from UQAM.”
Specify transportation options
Mobility is a key factor. Mention nearby metro stations, bus stops, or train stations. A nearby bike path can also be a strong selling point.
Details like “Joliette metro station 5 minutes away on foot” can have a real impact on a potential tenant’s interest.
Highlight neighborhood attractions
An appealing unit is also one located in a vibrant environment. Include nearby shops and services. A quiet café to study, a relaxing park, or a grocery store just around the corner are all features that increase the perceived value of your unit for a student.
The more you show how your unit meets their lifestyle, the easier it is for the tenant to picture themselves living there—and the more relevant your listing becomes.
Conclusion
Attracting students means understanding their expectations and needs. A well-crafted listing with clear information and quality photos boosts your chances of getting serious inquiries.
Treat your listing like a storefront. If it’s welcoming and well-organized, the right candidates will be naturally drawn to reach out.
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