{"id":11617,"date":"2024-03-15T13:28:12","date_gmt":"2024-03-15T17:28:12","guid":{"rendered":"https:\/\/www.kangalou.com\/blog\/?p=11617"},"modified":"2024-03-15T13:35:41","modified_gmt":"2024-03-15T17:35:41","slug":"a-practical-guide-to-successfully-market-your-dwelling","status":"publish","type":"post","link":"https:\/\/www.kangalou.com\/blog\/en\/a-practical-guide-to-successfully-market-your-dwelling\/","title":{"rendered":"A practical guide TO SUCCESSFULLY MARKET YOUR DWELLING"},"content":{"rendered":"\n<p>Is the value of your real estate fully maximized? In this period of lease renewals, the Kangalou team has put together a useful guide to marketing your property to maximize the full value of your dwelling and find the right tenant.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The appeal of the apartment<\/h2>\n\n\n\n<p>It\u2019s no secret that a well-maintained, clean apartment inspires confidence and attracts quality applicants. It\u2019s surprising how small, simple, and effective improvements can transform the attractiveness of a dwelling:<\/p>\n\n\n\n<ul>\n<li>Clean windows for more light.<\/li>\n\n\n\n<li>Remove limescale deposits in washbasins\/toilets.<\/li>\n\n\n\n<li>Lubricate door hinges and fix handles.<\/li>\n\n\n\n<li>Repair leaky faucets.<\/li>\n\n\n\n<li>Replace damaged switch plates and sockets.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Don\u2019t neglect outdoor spaces: first impressions will determine how your building is perceived.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Your dwelling, an exclusive product on the market!<\/h2>\n\n\n\n<p>Having an apartment to rent is an opportunity that doesn\u2019t come along very often, so design your listing like advertising a new product. Photos should be neat and professional-looking, since they have the power to make your property stand out from the crowd. If the property is occupied at the time of the photo shoot, ask for the tenant\u2019s cooperation in having the apartment cleaned and de-cluttered. Offer a gift card as a thank you or incentive.<\/p>\n\n\n\n<ul>\n<li>Take your photos in landscape format to get an overall view of a room.<\/li>\n\n\n\n<li>Shoot in daylight, without flash.<\/li>\n\n\n\n<li>Put the camera at a height of about 4 to 5 feet, ideally on a tripod.<\/li>\n\n\n\n<li>Make sure the photos are of good resolution.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"634\" src=\"https:\/\/www.kangalou.com\/blog\/wp-content\/uploads\/2024\/02\/iStock-1404958581-1024x634.png\" alt=\"Une bonne annonce de logement d\u00e9bute avec des photos de qualit\u00e9.\" class=\"wp-image-11134 size-full\" srcset=\"https:\/\/www.kangalou.com\/blog\/wp-content\/uploads\/2024\/02\/iStock-1404958581-1024x634.png 1024w, https:\/\/www.kangalou.com\/blog\/wp-content\/uploads\/2024\/02\/iStock-1404958581-300x186.png 300w, https:\/\/www.kangalou.com\/blog\/wp-content\/uploads\/2024\/02\/iStock-1404958581-768x475.png 768w, https:\/\/www.kangalou.com\/blog\/wp-content\/uploads\/2024\/02\/iStock-1404958581-1536x950.png 1536w, https:\/\/www.kangalou.com\/blog\/wp-content\/uploads\/2024\/02\/iStock-1404958581.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-vivid-red-color has-text-color has-link-color wp-elements-9b28b1c1384ef4f577450a81825e9673\">Good photos can not only have an impact on the quality of your tenants, but also increase the perception of your property\u2019s value.<\/p>\n<\/blockquote>\n<\/div><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Find the right sales words<\/h2>\n\n\n\n<p>Every apartment has \u201cselling\u201d features that need to be identified and promoted. Are you far from public transport? Make the most of the peace and quiet! On a busy street? Make the most of central access!<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Highlighting the eco-friendly aspects of your property can strengthen your market position.<\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Open house<\/strong><\/h2>\n\n\n\n<p>An effective way to find a tenant is to organize an open house.<\/p>\n\n\n\n<p><strong>You have two options:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-text-color has-link-color has-fixed-layout\" style=\"color:#6b6b6b\"><thead><tr><th class=\"has-text-align-center\" data-align=\"center\"><strong>Option 1<br>Individual appointment times<\/strong><\/th><th class=\"has-text-align-center\" data-align=\"center\"><strong>Option <\/strong>2<br><strong>Traditional open house<\/strong><\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>PROS<\/strong><br>-Allows you to tailor your message to your visitors.<br>-Convivial exchange that allows you to evaluate the candidate.<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>PROS<\/strong><br>-Allows more applicants to visit.<br>-Saves time compared to individual visits.<br>-Can create a sense of urgency and competitiveness.<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>CONS<\/strong><br>-More complicated to organize if the property is occupied.<br>-Higher risk of no-shows.<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>CONS<\/strong><br>-Difficult to connect and answer questions.<br>-Qualifying candidates becomes complex.<br>-Risk of theft if property is furnished.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Choosing your tenant<\/h2>\n\n\n\n<p>A well-written description can filter candidates right from the start. By using terms that evoke a specific lifestyle, you increase the chances of attracting candidates whose lifestyle is in harmony with yours and that of the other residents of the building.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>No matter how good your property is, or how eager you are to rent, it\u2019s best to be patient. You\u2019ll always find other potential candidates.<\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile is-image-fill has-background\" style=\"background-color:#abb7c285\"><div class=\"wp-block-media-text__content\">\n<h4 class=\"wp-block-heading\"><strong>The little +<\/strong><\/h4>\n\n\n\n<p>Love your current tenants? Tell them you have a referral program with rewards for<br>referrals. Adding testimonials from former tenants could also add credibility and value to your property.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/www.kangalou.com\/blog\/wp-content\/uploads\/2016\/11\/jeune-couple-1024x683.jpg);background-position:50% 50%\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.kangalou.com\/blog\/wp-content\/uploads\/2016\/11\/jeune-couple-1024x683.jpg\" alt=\"Jeune couple\" class=\"wp-image-8147 size-full\" srcset=\"https:\/\/www.kangalou.com\/blog\/wp-content\/uploads\/2016\/11\/jeune-couple-1024x683.jpg 1024w, https:\/\/www.kangalou.com\/blog\/wp-content\/uploads\/2016\/11\/jeune-couple-300x200.jpg 300w, https:\/\/www.kangalou.com\/blog\/wp-content\/uploads\/2016\/11\/jeune-couple-768x512.jpg 768w, https:\/\/www.kangalou.com\/blog\/wp-content\/uploads\/2016\/11\/jeune-couple-1536x1024.jpg 1536w, https:\/\/www.kangalou.com\/blog\/wp-content\/uploads\/2016\/11\/jeune-couple-scaled.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Pre-rental survey<\/h2>\n\n\n\n<p>Although time-consuming, a pre-rental survey can save you hours of trying to get rid of a bad tenant. Use the tools available, such as <a href=\"https:\/\/proprioenquete.com\/en\/home_en\/\" target=\"_blank\" rel=\"noreferrer noopener\">ProprioEnqu\u00eate<\/a>, which offers a complete pre-rental screening. Check the accuracy of the information. Validate that the information written by the applicant on the rental application matches the one revealed by the pre-rental screening, thus confirming the tenant\u2019s honesty. Bear in mind that if two people occupy the property and both sign the lease, it is necessary to carry out two screenings. Make sure that both parties sign the lease.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Beware of credit checks: they don\u2019t show rental payment history. Good credit does not guarantee a reliable tenant.<\/p>\n<\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The choice of tenant is yours!<\/h2>\n\n\n\n<p>When relocating, it\u2019s a good idea not to give immediate preference to one candidate. As a landlord, you have the privilege of choosing the tenant, but don\u2019t forget that it\u2019s illegal to discriminate against potential tenants based on personal characteristics such as race, religion, color, language, or sexual orientation.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Beware of a tenant who puts a lot of pressure on you to get a quick answer. Take your time to make the right choice.<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Is the value of your real estate fully maximized? In this period of lease renewals, the Kangalou team has put together a useful guide to marketing your property to maximize the full value of your dwelling and find the right tenant. The appeal of the apartment It\u2019s no secret that a well-maintained, clean apartment inspires [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":10923,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2],"yst_prominent_words":[2501,1198,1203,1200],"acf":[],"_links":{"self":[{"href":"https:\/\/www.kangalou.com\/blog\/en\/wp-json\/wp\/v2\/posts\/11617"}],"collection":[{"href":"https:\/\/www.kangalou.com\/blog\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kangalou.com\/blog\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kangalou.com\/blog\/en\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kangalou.com\/blog\/en\/wp-json\/wp\/v2\/comments?post=11617"}],"version-history":[{"count":34,"href":"https:\/\/www.kangalou.com\/blog\/en\/wp-json\/wp\/v2\/posts\/11617\/revisions"}],"predecessor-version":[{"id":11653,"href":"https:\/\/www.kangalou.com\/blog\/en\/wp-json\/wp\/v2\/posts\/11617\/revisions\/11653"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kangalou.com\/blog\/en\/wp-json\/wp\/v2\/media\/10923"}],"wp:attachment":[{"href":"https:\/\/www.kangalou.com\/blog\/en\/wp-json\/wp\/v2\/media?parent=11617"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kangalou.com\/blog\/en\/wp-json\/wp\/v2\/categories?post=11617"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.kangalou.com\/blog\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=11617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}